Trending Stories

How Chips Ahoy! Used a Branded Kit to Celebrate Its Birthday
April 4, 2023 at 11:11 am

Chips Ahoy is joining other food brands by creating limited merchandise for the NTWRK platform, but doing things a little differently by piecing together a branded kit for its birthday celebration. The Chips Ahoy! Happiest Party Kit container products like branded birthday candles, cookie-shaped confetti, a disposable camera, a wireless Bluetooth speaker with power bank…

Swifties Are Not Happy with Taylor Swift's Tour T-shirt Quality
March 31, 2023 at 11:54 am

Taylor Swift fans are a devoted bunch. Even the slightest criticism on social media is enough to draw the ire from the "Swifties." So, you can imagine how they felt when the merchandise they got at Swift's career-spanning "Eras" tour couldn't hold up to a simple wash.

How Donald Trump and Stormy Daniels Both Used Merchandise After the Indictment
March 31, 2023 at 10:49 am

There are of course myriad takeaways and implications of a former president being indicted, such as how it could affect the 2024 election, what sort of legal precedent it sets, etc. But, perhaps unsurprisingly, one of the first things both Trump and Daniels did was turn to branded merchandise in this moment.

INX International Invests In Print-On-Demand/Fulfillment Business Gooten
March 30, 2023 at 11:54 am

Ink and coating manufacturer INX International announced yesterday that it has completed an investment agreement with technology and fulfillment company Gooten, allowing the New York-based company to expand its print-on-demand network and capabilities, and also allowing INX to expand its digital printing business. "We are excited to welcome INX as an investor in Gooten," Gooten…

Levi's Will Start Using AI-Generated Models for Apparel
March 28, 2023 at 9:59 am

AI technology is becoming more prevalent in the promotional product and apparel world, as AI-generated art and text becomes common. But, Levi's is taking things a step further into a sort of uncanny direction by "supplementing" human models with AI-generated models to showcase apparel online. Levi's announced the program, which is a partnership with Dutch…

Repairing Potholes with a Logo Is One Way to Give a Positive Branding Impression
March 27, 2023 at 10:35 am

In Johannesburg, South Africa, residents have been especially annoyed by the abundance of potholes. So, two insurance companies, DialDirect Insurance and Discovery Insure, have launched a pothole repair branding initiative, where potholes are paved over and spray painted with the two companies' logos.