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As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Karie Ballway, executive vice president of Cooley Group Inc., Pittsford, New York. Here, she discusses ways to build employee loyalty, shares how she defines success, and hints at an exciting…

Technology has changed the way we talk to each other. In the near future, married couples will tell their kids how they met: On a dating app where they each swiped in the same direction. The rest is history. Aside from the technological aspect of it, though, dating hasn’t changed for most of history. You…

Your task list is a graveyard for good ideas and you likely add to it over and over again. This week, Bill offers advice to lighten it.

After fans saw a misprinted T-shirt in the first trailer for FX's "The Bear," shirts advertising "The Berf" are already popping up on sites like Redbubble.

Keep US Posted is submitting new economic analysis to Congress challenging the USPS’s plans to continue increasing postage rates.

3M announced this week that it has fired group president and chief business and country officer Michael Vale due to "inappropriate personal conduct and violation of company policy." Vale assumed this position last month having worked at 3M for more than 30 years according to AP. The report states that Vale was terminated last Friday,…

A creative agency called The Variable is partnering with the Mental Health Association of Forsyth County in Winston-Salem, N.C., to connect with young people through branded apparel that toes the line between irreverent and compassionate. It's called FreeTherapy, and it uses T-shirts and tote bags with catchy messages and slogans to appeal to Gen Z's…

Complete with a hashtag and over 2.7 million views, Truly Engaging has harnessed TikTok for its incredible marketing potential.

Dr. Pepper and musician Yung Gravy just teamed up for a co-branded merch drop that coincides with a new soda flavor. The release is only three products, but with a good social media rollout, it hits a lot of touchpoints and accomplishes a lot.

While its competitor Burger King is committing to reusable plastic packaging for menu items, McDonald's isn't sure that it's worth shifting away from paper products. However, some activist shareholders are putting pressure on McDonald's to make the switch.