Marketing and Sales
November 16, 2020 at 11:40 am
What is it about breakfast chains that create such brand loyalty? Here in Pennsylvania, it's Wawa versus Sheetz. Canadians love their Tim Hortons. Dunkin’s slogan might be about all of America, but Massachusetts natives know it’s really their chain. And they can finally show their “Dunkies” pride thanks to a new line of merchandise, some of which is even customizable...
November 16, 2020 at 10:42 am
If you have ever watched the Kentucky Derby or any horse race, surely you’ve noticed the horse blinders on the heads of the horses. The purpose of these blinders is to keep the horse from getting distracted by other horses, people or even birds. When a horse gets distracted and looks around, it can lose…
November 13, 2020 at 12:56 pm
The e-commerce wave was always coming. Amazon has been active in the on-demand and custom apparel market for years now. It’s no surprise to anyone. But the pandemic has accelerated that shift. Here's a look at how online storefronts are driving business in custom apparel and what's in store for the future...
November 13, 2020 at 9:30 am
BIC Graphic North America, Clearwater, Fla., has launched three different promotions to help distributors boost sales through the end of the year. The promotional products supplier is also permitting the offers to be combined for the first time ever, resulting in up to $5,300 in savings...
November 12, 2020 at 12:09 pm
Storm Duds Raingear, Attleboro, Mass., announced the hiring of Michelle DeMayo as national account manager and Alan Rice as multi-line representative. DeMayo came to Storm Duds in August 2020 with 28 years of sales experience. She started working in the scholastic and collegiate jewelry industry before entering the promotional products industry several years ago as…
November 12, 2020 at 9:18 am
Most promotional products distributors are aware that showing up on search results is important to the long-term growth and sustainability of their business. However, few give it proper attention, if any at all, or they search for solutions but end up overwhelmed by information overload. Here's how to avoid that...
November 9, 2020 at 11:45 am
Four Seasons Total Landscaping announced in a Facebook post on Sunday that it would release a line of merchandise today, while clarifying that it “would have proudly hosted any presidential candidate’s campaign at our business." As promised, the company now has a fully stocked merchandise store, complete with stickers, three T-shirt designs and a hoodie...
November 9, 2020 at 10:53 am
Chocolate Inn | Lanco, Hicksville, N.Y., announced that it has entered into a relationship with Mrs. Fields to represent the company’s products in the promotional products industry for sales to promotional products distributors. The initial product offerings will feature three-pack nibbler-size versions of the Mrs. Fields classic chocolate chip cookies, white chocolate macadamia nut cookies and...
November 5, 2020 at 11:46 am
alphabroder, Trevose, Pa., unveiled TM Studios, a virtual content hub that provides promotional products professionals with fresh and timely collateral. TM Studios consists of three distinct, easy-to-use sections: The Virtual Content Library, What’s New, and Digital Lookbooks. For a need-it-now solution, the Virtual Content Library contains eye-catching flyers, inspirational boards, and powerful emails that an…
November 4, 2020 at 2:03 pm
The Vernon Company, Newton, Iowa, has announced the addition of Lisa Hubbard as the company’s new vice president of sales and marketing, effective Nov. 16, 2020. Hubbard brings with her more than 20 years of sales and marketing leadership experience. She most recently served as vice president of sales,…
