Marketing and Sales

Everybody feeling OK? Did you at least get a few hours of sleep? We’ve been refreshing the news just like everyone else, but it’s good to step away for a second and decompress. What better way to momentarily check out than looking at some fun and creative promotional products? We can’t think of anything more fun and relaxing (except maybe mini golf)...

Overruns have long been a standard part of doing business in the promo industry, but not everyone is on board. We talked to distributors and suppliers to learn the reasons behind overruns, identify strategies for dealing with them and attempt to settle a surprisingly philosophical question they pose. Plus, we ask if the economic fallout from the pandemic rekindled the debate...

Facilisgroup, St. Louis, hosted REBOUND-Q4, a four-week series of engaging webinars and interactive sessions focused on continuing the success of Facilisgroup's distributor partners in Q4. "While we have seen many of our partners persevere through 2020 and collectively show year-over-year growth, we wanted to end the year on a high note, and position our Partners…

Amy Rabideau has joined eXtendTech, Montville, N.J., a NetSuite application provider with a focus on the promotional products industry, as senior project director. Rabideau has more than 20 years of experience on both the supplier and distributor sides of the promotional products industry, and is most recently the former director of purchasing at Summit Group.…

Most successful people talk a great deal about how they stay educated and continuously develop. The truth is that none of us likes to say, “I don’t know.” But the honest truth is there is much you and I don’t know. If we want to continuously grow our success, we need to continue to continuously…

The present circumstances offer a once-in-a-lifetime opportunity for sales professionals who have the drive and the passion for this industry. Those who are willing to invest the time to retain existing buyer relationships and finances will succeed. Sales professionals who generate campaigns that target new companies and buyers will have the opportunity to pick up significant market share...

Our first Back to Business Virtual Power Meeting event, held at the end of summer, was designed specifically to help distributors and suppliers connect and generate business. Based on the feedback from distributors and suppliers who attended the event, it was a no-brainer to do another one...

To help you drive traffic to your website using Facebook, here are eight simple tactics that will let you get maximum visibility and an increased number of readers with each post. Some of these tactics can also work on other platforms, expanding your reach even further...

The Specialty Advertising Association of Greater New York (SAAGNY) board of directors, in accordance with the association bylaws, elected three directors to serve as officers in 2021. All terms begin Jan. 1, 2021. The 2021 Executive Committee will include...

Since we’ve had that little bit of extra time to breathe this week, we found some pretty fun and interesting promotional products. This week's edition of the Fave 5 includes blankets for outdoor dining, Dodgers World Series face masks and more...