Marketing and Sales

COVID-19 has only accelerated the growth of U.S. e-commerce, with online sales growing 54 percent in 2020 alone and projected even higher in 2021. With e-commerce sales sure to continue to grow in our industry, does that mean the traditional industry sales professional is on the way out?...

As part of a promotion that began last week, Snapchat users can now scan the Ralph Lauren logo on the front of an actual shirt (or anywhere else it appears). Doing so will unlock an in-app augmented reality experience that includes a Ralph Lauren branded lens featuring virtual holiday gift boxes users can interact with and send to friends...

Come Friday, before the tryptophan has even fully left our systems, most of America will be listening to Mariah Carey's "All I Want For Christmas Is You" on repeat, getting properly festive for the holiday season. There's one person, though, who probably won't be participating in this most beloved of annual traditions: Mariah Carey herself. That's because...

With so many channels for prospecting and reaching customers—like cold calling, emailing, texting and now even social media—sales strategies change depending on who’s selling and who they’re trying to reach. But, one thing is for sure: Knowing your prospects’ age demographic can certainly help in figuring out what method works best...

Here is a combination of business pivots and institutions that have carried PostcardMania through that you can apply to your business.

Facilisgroup's sales program, Facilis360, recently qualified as an elective for PPAI's Certified Advertising Specialist (CAS) certification. The PPAI certification program encourages continuous education among industry professionals through various levels of training and certifications. Third-party electives, like Facilis360, are evaluated and accredited based on the educational session's learning objectives, legal compliance and content value. "We are…

We're in that weird limbo now where no one quite knows what holiday to decorate for. Halloween decorations seem out of place, and jack-o-lanterns have rotted. It's still just a little early to go full-on with the December holidays, but some people are doing it anyway. And Thanksgiving doesn't quite have the decoration-ready nature of…

IMAGEN Brands, Mason, Ohio, announced a limited-time Coleman “Sell More, Get More” incentive program. The more Coleman Outdoor products a distributor sells, the more free Coleman products they earn. Any distributor that places Coleman Outdoor orders that fall under one of three sales-volume order levels will earn a free Coleman gift...

Thanks to promising news about a COVID-19 vaccine, there’s a glimmer of hope that live events like concerts, full-capacity sporting events and trade shows could return sometime soon. It’s still far too early to start penciling in live events for 2021, but Ticketmaster is planning ahead by creating a framework for what events could look like once a vaccine is rolled out...

The phrase, “No one returns my call,” has been true for years. COVID-19 has brought that issue to an entirely new level.