Marketing and Sales

Let’s be real, this year has been one full of unpredictable events and unique challenges. Many markets and industries have had to fight harder than they ever have, while others were able to swing a massive growth in product sales and leads. If we’ve gained any takeaways from these highs and lows, it’s that we…

Given Rep. Alexandria Ocasio-Cortez's polarizing political status, there are plenty of people waiting to criticize her. After AOC posted a new line of merchandise that outlines some aspects of her platform, internet commentators noticed something resembling hypocrisy. The “Tax the Rich” sweatshirt is listed for $58...

We have all met those people who we felt were constantly selling to us, and most of us don’t like it. So why would we want to be like that? My guess is most of us don’t, but it may take some reflection to really make sure we are being our best, most authentic selves and not just selling...

This year, SXSW didn't happen, as the festival was called off due to the pandemic. But, going forward, SXSW won't be abandoning its creative and commercial partners and the ecosystem of brand-building it cultivates in Austin. It’s just doing it a little differently by creating a “Digital Swag Bag"...

The Philadelphia Inquirer reported that, since that fateful day, Four Seasons Total Landscaping has fulfilled more than 35,000 orders for T-shirts, sweaters and face masks totaling more than $1 million in sales. Staff have had to take turns packing up the orders in the company’s conference room to keep up with the demand...

If you’re looking to improve your success, it begins by asking yourself why you do what you do — why are you in sales.

Hopefully, most of your holiday orders are already taken care of to beat the shipping crunch from the surge in online shopping. But we all know there's going to be rush orders from customers getting a late start. And, this year especially, these holiday and seasonal promotions will need to be effective and memorable...

Following months of industry uncertainty, Facilisgroup, St. Louis, has moved forward with strategic hiring activities aimed at strengthening the company from the core and enhancing overall efficiency as it heads into the new year. "As Facilisgroup continues to evolve as a company, it's crucial that we are providing our partners the best support, in addition…

With most people still working from home these days, Old Spice is bringing the tradition of a White Elephant gift exchange online. The top prize is a man cave valued at $13,000, complete with an Old Spice branded billiards table, a flat-screen TV, and all kinds of other Old Spice gear...

Rodrigo Blankenship has recognized the incredible branding potential of his signature look, leaning fully into his status as the NFL's No. 1 Top Bespectacled Kicker. Just a few months into his rookie season, "Hot Rod" already has his own branded merchandise store (tagline: "Respect the Specs") filled with a whole bunch of clever designs...