Marketing and Sales

Businesses spend about $250 billion per year on promotional products, printing and custom packaging. You are probably within an hour’s drive of at least $1 billion in business. You are surely an internet connection away from the full $250 billion. So, why do so many distributor owners and sales reps fail to get wealthy? I believe fear of failure is the No. 1 cause for failure...

The holiday shopping frenzy might’ve been dominated by the PlayStation 5 and Xbox Series X, but one gaming platform raised the most eyebrows (and smelled the best). We’re talking about the KFConsole, a fully functional branded video game console made by KFC that also keeps chicken warm...

Do you deserve to be a millionaire? Why? If you said you deserve to be a millionaire because you work hard, long hours, you are wrong. Lots of people work long, hard hours and earn minimum wage. If you said you deserve to be a millionaire because you have been in this business 25 years…

We can’t think of many artists more marketable right now than Travis Scott. In 2020 alone, he’s teamed up with LeBron James to design T-shirts for high school seniors, worked with McDonald’s for the first of its extremely expansive artist tie-in projects, and released video game accessories (and got sued over it). This is all…

It’s been an interesting few months for apparel. Workwear suddenly became a lot more casual, as “Zoom shirts” became a thing. A good pair of sweatpants were suddenly more valuable than gold, and we even saw the dawn of “Sicker.” In addition to pandemic-specific stories from this year, fashion continues to move forward at its…

The PM offices are closed next week, so this will be the last edition of the Fav 5 of 2020. So, with that in mind, we’re going to make this one count. That’s not to say that we don’t give it our all every week. We do. In fact, some weeks we even go harder.…

Koozie Group (previously BIC Graphic North America), a portfolio company of H.I.G. Capital, has announced the completion of the acquisition of IMAGEN Brands with the support of H.I.G. IMAGEN Brands, whose companies include Vitronic and Crown, is a Top 40 hard goods supplier, recognized as a leader in service and decoration innovation. It is also…

When a prospect finds your website, you have about five seconds to give them a reason to consider working with you. They arrived at your site because they are evaluating providers, so you want to be a strong contender. Therefore, your offering has to stand out in this important evaluation phase. This is when your value proposition comes into play...

Throughout a rough year, we’ve been lucky enough to report on stories that restored our faith in humanity or just made us chuckle. So, with that, on this Monday (also the shortest day of the year), we figured we could use a little dose of positivity with our favorite feel-good stories from 2020...

When we saw that The Killers had a new collection of branded hot sauces, we thought to ourselves, “There better be one called ‘Hot Fuss.’” Thankfully, there was, and we didn’t need to write any angry letters. (For those who don’t listen to The Killers, “Hot Fuss” is the name of their breakout 2004 album.) The hot sauce release is limited...