Marketing and Sales

In today’s digital world, everyone is turning to Google to find what they want, including promotional products buyers. Ideally, you want to show up on the first page of results for the right search terms. SEO is a long-term game. Even though you can’t drastically change your SEO ranking overnight, these small adjustments will gradually improve your ranking...

Towel Specialties, Baltimore, announced the promotion of Shawn Kanak to president. As both president of Towel Specialties and an integral member of the executive team, Kanak will oversee national sales efforts for all three divisions—Towel Specialties, Cobblestone Mills Blanket Company and Xpress Towels...

One of the primary concerns distributors have with suppliers is the overabundance of setup and decoration charges, along with artwork fees, complicated rush order requirements and varied shipping charges. Too often, distributors have to make a choice: "Do I pass along all these extra fees to my customer potentially upsetting them, or do I absorb the extra costs and just take the hit?”...

Every business has the same goal: To be financially successful and provide a service to their…

Ask the Accountant… Question: What is the perfect system for a promotional products distributor? Answer: I wish I had the perfect answer for that. Unfortunately, there is not a perfect system for our complex and unique industry regardless of cost. Ad specialty distributors have had to figure out their own systems, mostly by trial and…

Looking to generate business in the absence of live events, Naomi Bodway and 10 other distributors put together a virtual event for customers. The group hoped to reach 150 attendees. Thanks to their creative approach and a killer swag box, they ended up with more than 200. The event directly resulted in multiple orders for each distributor...

In honor of Inauguration Day, we’re inaugurating a new batch of five promotional products to hold the highest office in the land—a place on our Fave 5 list. That’s no slam on last week’s products, but in the spirit of moving forward it’s time to check out five new products this week...

Showing up means pushing forward, arriving early and leaving late, pushing away the lure of laziness to pursue growth, and being willing to keep a stiff upper lip in the face of failure. Life will hurl all manner of curveballs at you—that’s just the way it is. The real test is how you react when those disappointments happen: You can either give up or show up...

Youssef Fadel, business development for NEPM-New England Promotional Marketing, Wilbraham, Mass., attended Promo Marketing's Back to Business Virtual Power Meeting - Fall Edition in November. He walked away with a $1,000 prize for being the most engaged at the event, but he also completed a few successful orders, adding an easy $2,000 to one...

Let’s talk about consistency for a second! Time and time again, these are the products that are constantly making waves and continuing to impress! These are products you can trust to make an impact—products that always seem to strike the right chord. We’re starting 2021 off with showcasing our best sellers that instill confidence! We…