Marketing and Sales
September 5, 2017 at 1:20 pm
MAC Specialties Inc., Oceanside, N.Y., announced that, effective Sept. 5, 2017, Maria D. LaFichi will be joining the company as vice president of sales. LaFichi brings more than 40 years of industry experience to MAC Specialties Inc., most recently as executive vice president for Zenith Promotions, a position she held for 20 years. In addition…
August 28, 2017 at 1:46 pm
Bands and musical artists do a lot to advertise their new releases. There are the tried-and-true methods of selling T-shirts and posters with the album artwork, and then there are the likes of Radiohead, who have taken more interesting routes. California rock group Queens of the Stone Age have taken a, let's say, meatier approach…
August 28, 2017 at 11:23 am
Taylor Swift has been charming the American public since 2006, with the 11-year run helping the singer-songwriter amass a staggering net worth of $280 million. UPS was literally along…
August 25, 2017 at 9:48 am
Top Brands Inc., Oshkosh, Wis., announced that it will be the exclusive supplier for Red Rock Outdoor Gear, Robinson, Texas, in the corporate gifts, incentives and promotional products market. "Tactical and sporting backpacks, sliding packs and gear are very exciting categories with wide-ranging appeal to outdoor enthusiasts," Gary Slavonic, president of Top Brands Inc., said.…
August 24, 2017 at 2:09 pm
Another promotional products business has pleaded guilty to price fixing. This comes after Zaapaaz Inc. did the same just over two weeks ago. According to the Houston Chronicle, Custom Wristbands, Burbank, Calif., and its owner and CEO Christopher Angeles pleaded guilty to communicating via text and online messaging platforms with other conspirators, agreeing to set…
August 22, 2017 at 4:05 pm
Brothers Tim Rosica of Rosica Marketing and Pete Rosica of Rosica Promotions joined Hub Pen Company’s team of multi-line representatives last spring, representing the company in the mid-Atlantic states of Delaware, Maryland, Virginia, West Virginia and Washington, D.C. Both brothers have volunteered for the Virginia Promotional Products Association (VAPPA) and Chesapeake Promotional Products Association (CPPA)…
August 21, 2017 at 10:10 am
When we first started franchising Proforma in the late 1980s, most people in our industry scoffed at our business model. So, we reached out to people outside our industry to start building our franchise concept. In the late 1980s, there was no internet! So we relied on advertising in business publications and attending “own your…
August 18, 2017 at 1:59 pm
From “a break” and “a second chance” to “the green light” and “the shirt off my back,” we’ll never be short on affirmative expressions concerning giving. There are a few negative ones, too, but let’s accentuate the positive, right? Whether sung or unsung, heroes abound in every walk of life, and one does not need…
August 11, 2017 at 1:06 pm
A trip down the beverage aisle of any grocery store is like diving straight into a rainbow of endless choices. There are more beverage brands out there than it’s possible to count, and in an industry as colorful and diverse as this one, it’s difficult to stand out. That’s where promotional products come in, of…
August 11, 2017 at 12:23 pm
Sweda Company LLC, City of Industry, Calif., announced the addition of two new services to its PromoStandards integration: Order Status and Order Ship Notifications. PromoStandards is an industry-wide collaboration designed to enable industry participants to improve customer experience, reduce transactional friction and improve the digital promotional experience. Sweda currently supports the Inventory, Order Status and…
