Marketing and Sales
July 24, 2017 at 4:27 pm
It’s said that the tradition of wearing a hat in daily life went out of fashion after President John F. Kennedy chose not to wear one on his Inauguration Day in 1961. Decades later, you’ll no longer see a gaggle of commuters donning top hats and fedoras on the way to work anymore, but you…
July 24, 2017 at 2:58 pm
The band Radiohead has never conformed to the standards of other musical acts—both sonically and in terms of their merchandise. Remember last year when the band sold all kinds of off-kilter merchandise, like plush toys, notebooks and water bottles? This year, rather than taking the usual band route of printing a slew of T-shirts, the…
July 24, 2017 at 2:34 pm
American poet and critic Ezra Pound declared, “Make it new” nearly a century ago, offering a sentiment that inspired countless modernist writers. Fast forward to the 21st century, and it becomes obvious that many fields have indirectly accepted the scribe’s advice to nurture novelty. Due to the sheer amount of budding brains in elementary, secondary…
July 24, 2017 at 2:13 pm
Hub Pen Company, Braintree, Mass., recognized multi-line sales representative Scott Blankenship for his service to the company and industry. Scott Blankenship joined Hub Pen Company as a multi-line sales rep in early 2011, representing North Texas. In 2014, he started representing the company in Oklahoma as well. Blankenship was born in California, but has lived…
July 21, 2017 at 2:38 pm
GoPro cameras are no longer just for action sports' elite. Yes, the advertisements still show athletes like professional surfers, motorcycle racers and mountain climbers using the compact cameras, but we've seen plenty of families take them on vacation, thanks to their size and video quality. While the GoPro brand has made plenty of accessories and…
July 21, 2017 at 2:13 pm
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: We hear LeBron might be interested in coming to the Sixers. I guess that means there's no room for me on the team.) Last week, Ariel Premium Supply won,…
July 21, 2017 at 1:54 pm
HanesBrands Inc. announced that it will host an internet audio webcast of its second-quarter 2017 investor conference call at 4:30 p.m. EDT on Aug. 1, 2017. At the close of regular trading that day on the New York Stock Exchange, Hanes will issue a news release disclosing financial results for the quarter ended July 1,…
July 20, 2017 at 1:52 pm
BDA LLC, Woodinville, Wash., announced yesterday that it has acquired Boston-based SwervePoint. “Over the last decade, SwervePoint has established itself as an industry innovator focused on amazing customer service," Jay Deutsch, co-founder and CEO of BDA, said in a press release. Early on, we identified them as a potential acquisition partner due to business acumen…
July 19, 2017 at 2:35 pm
Weddings, baby showers, birthday parties, family reunions, college graduations, business meetings, summer vacations—with so much going on in our everyday lives, it would be nice if there was a way to keep track of it all. Thankfully, the paper calendar isn’t going anywhere, and your end-users need them now more than ever. To give them…
July 19, 2017 at 2:16 pm
A little less than a month ago, Staples' board of directors unanimously approved a sale to Sycamore Partners for $6.9 billion, and the dust seemed to be settling on the whole situation. But, because we are apparently masters of foreshadowing, our last words on the subject were "The story of Staples could be far from…
