Marketing and Sales
June 6, 2017 at 1:51 pm
People love McDonald's. This is known. You can go pretty much anywhere in the world, and you'll see the golden arches somewhere. (As Vincent Vega in "Pulp Fiction" taught us, some countries change the item names a little bit, too.) So, it makes perfect sense that McDonald's wants to monetize that global hype every now and then.…
June 6, 2017 at 1:23 pm
The Pittsburgh-based Pro Towels family announced that Superior Decorating, Camarillo, Calif., is moving its Western U.S. location to a brand new facility in Las Vegas. Due to the growth of the company and the need to expand production, it is now moving to a more modern and larger facility that will give it room to…
June 5, 2017 at 2:04 pm
After the tragic attack at the Ariana Grande concert in Manchester, U.K., on May 22, Grande put together the "One Love for Manchester" benefit concert for June 4. To commemorate the show, Universal Music Group authorized vendors who would earmark product proceeds to the British Red Cross's We Love Manchester Emergency Fund. But, the company…
June 5, 2017 at 1:25 pm
On Sept. 15, 1996, two days after his death, Death Row Records and Interscope Records released “I Ain’t Mad at Cha,” the sixth single from…
June 2, 2017 at 1:32 pm
EcoPlum, a New York City-based sustainable promotional products and e-commerce company, introduced eco-friendly skincare items available for customized branding. EcoPlum Business Gifts now offers a variety of lip balms, hand lotion, sunscreen and body butters. The new environmentally friendly skincare…
June 1, 2017 at 12:40 pm
Hub Pen Company, Braintree, Mass., wants to spotlight multi-line rep Gerard Schifano. He joined Hub Pen Company’s team of multi-line representatives in 2015 representing the company in New Jersey, New York City (Five Boroughs) and Long Island. Schifano had been in the industry for more than 23 years, working as sales manager for Superior Bag, Moleskine,…
May 31, 2017 at 12:26 pm
When I attended grade school back in the Paleozoic Era, my classmates and I loved our weekly spelling contests where, no matter who our facilitator was, we looked not only to master our assigned words but also to tackle some wild card selections. Millions of years later, I still geek out on these letter placement…
May 30, 2017 at 1:19 pm
A trip to aboutorganiccotton.org presents the contention that farming its inspirational namesake “does not allow the use of toxic chemicals or GMOs (genetically modified organisms),” relying instead on the combination of “tradition,…
May 30, 2017 at 11:44 am
Landes Inc., Houston, Texas, announced that it is bringing lifestyle brand SCOUT and its assortment of colorful bags, coolers and accessories to the promotional products industry. SCOUT has been a top brand sold primarily in specialty retail stores throughout the U.S. since 2004. Distinctive in its patterns, styles and materials, SCOUT has a tremendous following…
May 24, 2017 at 2:31 pm
We all like to feel appreciated. Joe and Tracy Troy, managing directors of Waterfront Branded Marketing Solutions Powered by Proforma, Westport, Conn., remember one promotion where a client wanted to show gratitude toward employees. But the Troys especially recall the overwhelming gratitude those employees showed them. "Joe opened up a pharmaceutical client in the Northeast…
