Marketing and Sales

How Breweries Deter Glassware Theft
May 12, 2017 at 2:43 pm

It's no surprise that people like branded drinkware. And let's just say, hypothetically, that you're at one of your favorite bars or breweries, and your drink comes in a cool branded glass…

Bankers Advertising Company Holds Gathering of the Stars Sales Meeting
May 11, 2017 at 1:05 pm

Bankers Advertising Company, an Iowa City, Iowa-based distributor, recently gathered its sales partners and supplier representatives together for its 2017 Gathering of the Stars National Sales Meeting in Springfield, Mo. Springfield is the birthplace of Route 66, which made a…

How to Make Your Golf Promotions a Hole-in-One
May 10, 2017 at 2:35 pm

When the weather begins to warm up, we can only think of one thing: Arnold Palmers. And when we think of our favorite refreshing beverage, we’re immediately reminded of our favorite warm weather sport: golf. The sport continues to dominate the outdoor…

Red Swimsuit Giveaway Majorly Backfires
May 10, 2017 at 10:02 am

Giveaways are a great way to increase brand exposure and develop relationships with prospective buyers, but if you're not prepared, they can mean big trouble for your business. At least that was the case for Sunny Co.…

Seriously, What's Up With These Fidget Spinners?
May 9, 2017 at 2:07 pm

Are fidget spinners this generation's pogs? By that, I mean they are a fad toy that one kid inevitably brings to class to show his friends, who all go and get their own, and then the teacher is forced to ban them from the classroom. Seriously, where did these things come from? Aside from elementary…

How to Break Into the Thriving Health Care Market
May 9, 2017 at 1:45 pm

From hospitals, to dentist offices, to insurance companies, the health care industry is booming. New practices are popping up all the time, and established companies are experiencing new growth opportunities. For distributors in health…

Hub Pen Hires Business Development Associate Darlenis Alonzo
May 8, 2017 at 1:25 pm

Hub Pen Company, Braintree, Mass., announced the addition of Darlenis Alonzo to the business development team. Boston native Alonzo honed her business developing skills recruiting for global sales and marketing outsourcing company MarketStar. “MarketStar was a great opportunity for me," she…

NFL Rookies Top Overall Merchandise Sales
May 5, 2017 at 3:02 pm

It's been a banner year for rookies in the NFL. While Carson Wentz is our favorite up here in Philadelphia, it's obvious that Cowboys fans have been celebrating their rookie sensations under center—quarterback Dak Prescott and running back Ezekiel Elliott. The two became the first two players in the NFL Players Association (NFLPA) to lead…

Towel Trading Group Hires Vice President of Sales and Marketing
May 5, 2017 at 2:10 pm

Towel Trading Group, Carson, Calif., announced that Scott Harris has joined the company as vice president of sales and marketing. Harris brings a wealth of industry sales and management experience to Towel Trading Group, including more than 20…

CafePress Sales Drop Dramatically After Election Season
May 4, 2017 at 2:00 pm

We already know how integral promotional products were for the 2016 presidential election. Between the caps, buttons, shirts, bumper stickers, drink coolers, pocket constitutions and everything in between, promotional products suppliers and distributors had their hands full. And now, companies like CafePress, which churned out a heap of campaign merchandise, is feeling a bit of…