Marketing and Sales
April 24, 2017 at 2:16 pm
Boston is a proud city. It has good reasons to be, too—rich history, waterfront geography, world-class education and sports dynasties. So, it makes sense for Bostonians to want to show their pride in the world. And now, the city is doing just that by investing in Boston-branded promotional products. The Boston Herald reported that the…
April 24, 2017 at 1:18 pm
Hub Pen Company, Braintree, Mass., announced the addition of account manager Karen Santos to the inside sales team. The Massachusetts native has been in sales for over 20 years in the South of Boston area. Santos started her career by growing to…
April 24, 2017 at 10:34 am
Custom mints are an incredibly cost-effective way to build your brand and your business. Here are creative ways businesses are using them: 1. Strengthen Customer Loyalty Maintaining your existing customers is critical to every business. It is vital to do little things to remind your customers that they are important to you. Custom mints are…
April 21, 2017 at 3:07 pm
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Gearing up for the NFL Draft, which is happening right down the street. Of course, I'd prefer to get drafted by the Eagles, but I'll take what I…
April 21, 2017 at 2:48 pm
We live in an era of convenience. We want to be able to order food from our phones while we sit on the couch. We want to order band merchandise before the show to skip the lines. Now, we can order video game merchandise without having to turn off the console, thanks to Shopify. Venturebeat…
April 21, 2017 at 11:19 am
The Vernon Company, Newton, Iowa, presented Jon Smith with the 2016 Vernon Account Executive of the Year award during the company’s annual National Sales Meeting held April 10 to 12 at the Renaissance Indian Wells in Indian Wells, Calif.…
April 20, 2017 at 2:50 pm
Donald Trump has gotten an early start on his reelection effort, having raised $13.2 million in the first quarter of 2017. According to Politico, much of that has come from merchandise sales.…
April 20, 2017 at 1:45 pm
Proforma, Cleveland, announced that a record 171 owners achieved million- or multi-million-dollar success in 2016, as 34 new members were recently inducted into its Million Dollar Club. This group of distributors, with cumulative sales exceeding a quarter of a…
April 19, 2017 at 2:25 pm
The Magnet Group, Washington, Mo., welcomed industry veteran Ty Cannon as regional sales manager. Cannon will work with distributors in Washington, Oregon and Northern California. “Ty is a well-respected, passionate, driven individual, and we are thrilled to have him [as] part…
April 19, 2017 at 2:01 pm
YETI Coolers has been quick to the lawsuit trigger, as we've seen lately. But now, it looks like it will have some fair competition from Tervis Tumbler Company, North Venice, Fla., after the company rolls out its new stainless steel drinkware products. Tervis Tumbler Company has unveiled its new stainless steel…