Marketing and Sales

While most companies use lengthy press releases and sponsored news stories to get the word out about the legal repercussions of using their trademarked names, Velcro just took an amazing approach to its battle. The company released a music video entitled "Don't Say Velcro" explaining that every time you…

Imagine that a customer you are trying to win uses the argument “the X company is selling it at a cheaper price.” What do you do? A standard reaction would be to lower the price. After all, you've invested so much into acquiring this customer, it would be a shame to lose him “during the final lap,” right? Wrong.

Chocolate Inn/Taylor & Grant, Hicksville, N.Y., announced the addition of Kevin Sephton as its new Southeast regional manager. As a veteran promotional products professional with more than 20 years of expertise in building and servicing distributors, Sephton brings an experienced approach to the company. He previously served as the president for the Promotional Products Association…

The holiday season is a busy time for everyone, especially those looking to put products in recipients’ hands by a specific deadline date. Paul Bruno, principal at Bruno Group, Salt Lake City, remembers one promotion that required meeting a tight deadline. Promo Marketing: Can you tell us about a promotion that you think was one…

Gill Line, Lenexa, Kan., announced that Dana Henton has been promoted to regional sales manager for the Central region. Henton has been with Gill Line and Bebco for six years. She began her career as Gill Line's regional sales associate for the Northeast region, and moved to Bebco as marketing line manager in 2015. In…

Dave Grohl, frontman of the Foo Fighters and formerly the drummer of Nirvana, puts on the appearance of being one of the world's few remaining "rock stars" in the sense that he does, in fact, play rock music and just about everything he does is larger than life. When he broke his leg on stage,…

Step 1 Recognize that if it were easy, everyone would do it. And if everyone did it, still only 10 results will show on the search result page. In other words, Step 1 is recognizing the reality of the challenge so you can focus on what you really want to accomplish. Step 2 Decide on…

Early on in building my distributorship to $20 million (I sold that business in the early '90s to focus on our franchise model), I realized there were only four activities that would make me wealthy. Today at Proforma we call these the 4 Pillars of Success. Earn new customers. Sell more to current customers. Hire…

Microsoft is collaborating with electronic music duo The Chainsmokers to create a one-of-a-kind Xbox One S with a special light-up chassis for a giveaway event. The console's light-up design is intended to mimic the way a DJ manipulates light and sound.

Yesterday was the big day for fans of Apple products. Tim Cook taking to the stage at the Steve Jobs Theater and saying, "One More Thing" is to techies what Bruce Springsteen hinting that he's about to play "Born to Run" after an already 2-hour long set is to everyone from New Jersey. Yesterday, Apple…