Marketing and Sales
October 17, 2017 at 2:45 pm
Bars and restaurants consistently rank among the top clients for promotional products distributors. And it makes sense, when you think about it. Picture one of your favorite restaurants. I’m sure you’re seeing printed menus, signage, T-shirts and uniforms for the workers, branded drinkware behind the bar, paper and plastic bags for to-go orders, etc. Aside…
October 16, 2017 at 2:35 pm
Google has thrown its hat in the ring to be the next challenger against Apple's dominance over the smartphone world. (That title is subjective, depending on who you ask.) There's no…
October 16, 2017 at 11:51 am
Whether free of fat, cholesterol, sugar and/or gluten or teeming with those substances plus other carbohydrates and protein sources, food items, no matter the diversity of their composition, will always serve as a unifier, as they do far more than sustain our bodies. As the fourth quarter unfolds, provisions will prove even more multi-faceted, as…
October 16, 2017 at 11:09 am
Proforma, Cleveland, has launched its 600th client e-commerce store on its ProStores platform, a proprietary online storefront system. ProStores was introduced in 2016 to provide B2B and B2C end-users with a streamlined, Amazon-like experience for online purchases. Proforma currently supports both mid-sized and Fortune 500 company stores. The Proforma ProStores range in value from $25,000…
October 16, 2017 at 9:49 am
Back when I was growing my original Proforma distributorship, I was teaching one of our newer sales reps how to conduct field calls. In my view, field calling is a lost skill. Sadly, in this day of email and voicemail, salespeople think they don’t need to get out and do field calls. I strongly disagree…
October 12, 2017 at 1:15 pm
Many companies captivate consumers by regularly adding promotional components to their offerings, with McDonald’s Happy Meals and cereal manufacturers’ box inserts particularly resonating with yours truly. (Does anyone else…
October 11, 2017 at 2:15 pm
Marvel canceled a proposed partnership with defense contractor Northrop Grumman after getting an angry reaction from fans. The partnership, which was planned to coincide with New York Comic Con last weekend, was to include a digital and print comic depicting Northrop Grumman as an affiliate of Tony Stark (Iron Man, in case he managed to…
October 11, 2017 at 1:36 pm
Chocolate Inn/Taylor & Grant, Hicksville, N.Y., announced that Mark & Nick Chipchase of MAC Marketing have joined the company to represent the Mid-Atlantic territory. They will be directly responsible for leading and executing incoming projects for the entire Mid-Atlantic territory including Maryland, Virginia, West Virginia, North Carolina, South Carolina and Washington, D.C. “We are extremely…
October 10, 2017 at 2:24 pm
While athletes and authors have always dominated my “I Wish I Could Meet” list, I have lately been pondering adding a few less famous people to the pile, believing that for every imagined conversation with…
October 9, 2017 at 1:42 pm
Question: Can I print checks in QuickBooks? If so, do you have any tips for buying the checks? Answer: Yes, you can print checks in QuickBooks. When doing so, the transaction is recorded directly into your general ledger (into the account you designate). Also, when writing a check to pay a supplier purchase order, the…