Marketing and Sales
October 9, 2017 at 11:36 am
Pro Towels, Pittsburgh, announced a new addition to its sales team. Nick Chipchase with Mac Marketing will cover Georgia, Alabama, Mississippi and Tennessee. He will represent products from each company in the Pro Towels family: Pro Towels, Kanata Blanket, Neet Feet and…
October 6, 2017 at 11:24 am
Promotional Products Association International (PPAI), has announced the election of its newest members. Lori Kates, president of IMAGEN Brands, and Todd Pottebaum, MAS+, president of Quality Resource Group, Inc., have been elected to the PPAI Board of Directors. They will begin their four-year terms immediately following The PPAI Expo 2018 in January. “Lori and Todd’s…
October 5, 2017 at 1:12 pm
Ever since the 1956 publication of cognitive psychologist George A. Miller’s “The Magic Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information,” short-term memory has proven a prominent topic in many areas. In advertising and marketing, where the powers that be often depend on quick connections to attract customers and…
October 5, 2017 at 11:52 am
Sweda Company LLC, City of Industry, Calif., announced the addition of Shelley Bednarksi as its new regional sales executive for the Southeast region. “Shelley’s industry experience, enthusiasm and professionalism could not be a better fit for Sweda,” said Ryan Scott, director of outside sales for Sweda Company LLC. “We are excited for Shelley to join…
October 4, 2017 at 2:32 pm
There's no dancing around the issue anymore: Amazon is the biggest e-commerce powerhouse in the game these days, and its capabilities are increasing almost by the day. It's been on the cutting edge of automation, delivery services, grocery shopping and countless other categories. Recently, it's dipped its toes in the apparel market by creating its…
October 3, 2017 at 1:54 pm
For most of its six-year history, Snapchat has prided itself on helping end-users pull off disappearing acts, and while Shakespeare would have us believe that brevity is the soul of wit, that line of…
October 2, 2017 at 12:02 pm
When it comes to trade shows, corporate events and meetings, it can be hard to make a lasting impression on prospective clients and attendees. While it’s important to be organized and provide attendees with networking opportunities and knowledge…
September 28, 2017 at 12:03 pm
The Walt Disney Co. is a marketing juggernaut. But for all its massive movie advertising campaigns and omnipresent toy commercials, Disney's smaller marketing efforts might be even more impressive—particularly the way it uses promotional products in its theme parks. Let's take a look at some recent examples and see what promotional products distributors can learn from the Mouse House...
September 28, 2017 at 11:59 am
If you’re a printer or a promotional products company that’s serious about buying or selling, there’s much to learn. The good news is, you don’t have to go at it alone...
September 27, 2017 at 1:16 pm
Imitation might register as the sincerest form of flattery for many individuals, but, in the business world, it often resounds as the easiest inspiration for litigation. Post Consumer Brands and General Mills, who hold nearly half of the ready-to-eat cereal market share, will soon engage in a legal confrontation, as the former is looking to…