Marketing and Sales

The unique combination of effective Success Coaching paired with a robust proprietary eCommerce platform provided Scott Whitten

Here is a sample prospecting plan that can be adjusted to fit your personal needs with a little creativity.

Proforma celebrated its 2022 record-breaking sales performance by hosting its Million Dollar Club celebration. A total of 350 Proforma distributor owners and guests, 45 supplier partners, and more than 60 Support Center team members joined to celebrate close to $500 million in collective sales for attendees.

Giving a live presentation is a lot like making a sales call. So, Bill has a few suggestions for knocking it out of the park.

In Johannesburg, South Africa, residents have been especially annoyed by the abundance of potholes. So, two insurance companies, DialDirect Insurance and Discovery Insure, have launched a pothole repair branding initiative, where potholes are paved over and spray painted with the two companies' logos.

Christian Louboutin took over a Neiman's store in Dallas for a fully-branded experience promoting its new merchandise capsule. Across the 3,000 sq. Ft. Space on the store's main floor, there was a simulated pool, a "Loubi" bar, lounge chairs, palm trees, lifeguards in swim trunks, and more.

Meet 12 professionals who are making moves and laying the groundwork for the next generation of women entering the print and promo world.

Getting a client to take a tour increases the chance of winning that account. Here are some ideas on how to get them through the door.

In today’s world, it’s not enough to just sell your client a product and move on. Instead, distributors must be more than that: advocate, guide, adviser, etc. Distributors are doing more than selling these days — they are offering a service.

Print+Promo Marketing is proud to present its annual “Women in Print and Promo” feature. This year’s group of honorees is changing the narrative of female representation in a traditionally male-dominated industry. Meet Valerie Varela, brand development for TriDri & The Artisan Collection by Reprime...