Print+Promo 2023: A Celebration of the Women in Print and Promo
Now that the pandemic has been contained, print and promo companies are still feeling the weight of employment issues. Sure, automation is one option. However, the question remains: Where are the people? They’re right in front of you. Women. The proof is in our Women in Print and Promo cover story, which happens to be the 10th edition! This year, we feature 12 strong women who have carved a name for themselves in what used to be a “good ol’ boys club.”
Please join us in honoring their contributions. The 2023 list highlights women of varying backgrounds — from creative directors to CEOs. Their passion for empowering others, including the next generation of women is just one of many things that unite them — hopefully leaving business owners to wonder: Why not women? Read on for their introspective takes on what inspires them, where they’ve succeeded, and how companies can retain female talent.
Her Job Advice to Women: Join us! It’s a great industry to work in, and one that can provide an exciting, fun, creative, and financially rewarding career. In many positions, you’re able to set your own hours and choose part time vs. full time to suit your particular needs during various stages in life.
City Paper Co.
Vice President of CP Studios
Her Most Significant Barrier as a Female Leader: I find it hard to get people to trust that I know what I’m doing. I have been trained in design. I studied it extensively for four years before starting my career. When you have someone with the knowledge and skills to do their job, you need to put trust in that person.
Terri L. Tolmack
Mission Viejo, California
Owner/President of Client Engagement and Operations
How Failure Taught Her Resiliency: In 2022 [I failed at something]. As long as I gave it my best, it was OK. I learned that I can pivot, still survive, and even conquer. I learned to bounce back a long time ago. When you are a single mom, resilience becomes second nature.
Hit Promotional Products
Chief Marketing Officer
Her Job Advice to Women: Go for it! It’s such a great industry, and we have some really amazing women. I have met so many wonderful women who are supportive, smart, positive, and successful. Some of my closest friends I’ve made in the industry, and, truly, that is what I cherish the most.
Director of Client Success
Her Upcoming Goals: Professionally, I am looking to triple the amount of enterprise contracts I close in 2023. I also am going to walk away from business that doesn’t make sense. I want to be laser-focused on what we do well and look at finding more of those types of opportunities.
Maple Ridge Farms
Executive Vice President
Her Proudest Career Achievement: My day feels complete when I see someone on my team grow — when you can see that team member bloom. It is more like seeing that vibe shift in their eyes and their confidence when they learn how to swim on their own.
Boost Engagement LLC dba Shumsky
Her Most Significant Barrier as a Female Leader: Honestly, the most significant barrier in my career was me. I had to learn to believe in myself and seek out mentors and sponsors to help me since no one can know it all, and not be afraid to ask for help.
IDLine by Halls & Company
Brooklyn Park, Minnesota
Her Upcoming Goals: Professionally, I want to absolutely crush my first year as creative director, and take this company to the next level and beyond. Personally, I’d like to make more time to volunteer and do community work. This summer I plan to do just that.
Vice President of Product
Her Proudest Career Achievement: I am most proud of my current role at Facilis. Using my knowledge of the promotional products industry and the challenges we have overcome as an industry, I am excited for the opportunities ahead of all of us.
Senior Vice President of Affiliate Sales and Support
How She Thinks Companies Can Attract and Retain Female Talent: Companies can demonstrate the success and contributions from the female leaders they employ and showcase their true commitment to diversity.
How She Thinks Companies Can Attract and Retain Female Talent: Develop programs geared toward women: mentorship programs, leadership workshops, and a platform to feel like they can be heard and appreciated. Most women ... are juggling 100-plus other things that have nothing to do with the job.
TriDri & The Artisan Collection by Reprime
Boca Raton, Florida
Her Job Advice to Women: I highly recommend [joining the industry]. Not only are there many opportunities out there, but I’ve found ways to express my creative mind through marketing, social media, trade shows, hosted buyer events, etc.