Marketing and Sales

The Image Group, Holland, Ohio, announced the addition of Rick Low as division director, Richmond; and Chuck Rounds as vice president of business development. Both accomplished professionals will join the executive management team, contributing to the development and implementation of the company’s long-term growth strategies. Rick Low, CPIM, brings decades of active involvement in the…

Even though SEO is nothing new, it remains somewhat of a mystery for most distributors and business owners in general. Some try to figure it out on their own, others hire an expert, but the vast majority just ignore it. Why SEO Is Important For Promo Distributors In today’s connected world, we have been trained…

You must be thinking about your next level in sales. So, here are some strategies to achieve that next level.

Sandwich chain Jimmy John's is celebrating the biggest day on the cannabis calendar, 4/20, with a new sandwich item called the "Munchie Crusher," and is pairing the menu item with for some special branded items like rolling papers, matches, and other promotional products available at its Long Beach, CA, location.

14 West, a branded merchandise and apparel firm that recently expanded into the trade show exhibit and retail displays manufacturing business headquartered in Waukesha, WI, announced the appointment of Michael Snyder as its new vice president of sales. Snyder brings extensive knowledge and experience in custom apparel design and sourcing to the 14 West team.…

Let’s look at how information gap theory and authority principle can be used to increase direct mail response.

The "Indiana Jones and the Dial of Destiny" promos include fun, immersive experiences in Disney parks and handsome leather jackets. However, signage and printed text within the jackets are full of spelling errors, which take away from the items' overall appeal.

Supplier Natural Trends of Springville, Utah, has appointed Bill “BillyMac” McDonald, Nita McDonald, and Doug Terry of the McDonald Terry Group to represent them in the Southeastern territory. “We are honored to have Doug, Billy, and Nita on the NT team." said Natural Trends president Paul Christensen. "With 63…

Are you a sales pro looking for an easy way to get more meetings? Thought Transformation’s 2 + 2 Method could be the answer.

The unique combination of effective Success Coaching paired with a robust proprietary eCommerce platform provided Scott Whitten