Marketing and Sales

Since visual learners make up approximately 65 percent of our population, compelling images often play great roles in leading consumers to make purchases. If the Food and Drug Administration (FDA) has its way, striking visuals will become the antithesis of must-have buys, as the agency is hoping to add dissuasive depictions to cigarette packaging and advertising. https://twitter.com/US_FDA/status/1162018596568088577?s=20…

It's the promo industry podcast crossover event of the century! Bill Petrie and Kirby Hasseman of PromoCorner's UnScripted podcast joined the show to give a sneak peek at PromoMBA, the new education event designed specifically for the working distributor. Plus, we're talking end-buyer takeaways from the Something Inked show in Las Vegas, ranking Heinz' new unholy hybrid sauces and answering the important Van Halen questions...

This past week, we had the fun opportunity of attending the Something Inked show in Las Vegas, where promotional products suppliers met with end-buyers from around multiple exciting promotional markets, such as sports, music, entertainment and more. The show allowed us to zero in a little closer on what these specific types of potential customers are looking for...

Everyone loves a good comeback story. Bill Feldberg, chief marketing officer for 
Something Inked, Nashville, Tenn., recalls a promotional products campaign he did with Sears and Kmart—two former titans now looking to revitalize their brands and reinvent themselves for the new world of retail—that felt especially personal and successful...

Proforma, Cleveland, held its inaugural Technology User Conference from July 21-24 at the Gaylord Palms Resort and Convention Center in Orlando, Fla. The conference’s theme, “Envision,” brought together thought leaders, technology innovators, executives, supplier partners, current affiliate owners and prospective new affiliate owners seeking to improve their organizations using the Proforma's business management platform. “Business success…

Storytelling is ingrained in each and every culture. It’s been part of our livelihood since the beginning of time. Stories—including the ones told through marketing—are consumed in different ways, and we build emotional connections not just with the story itself, but with the environments we consume them within. If I were to mention a name…

Best Promotions USA, a Hub Promotional Group Company, announced the promotion of Jaclyn Lingo to national sales manager, effective immediately. After graduating from Texas Tech University and joining Best, Jaclyn has worked in customer service, order processing, inside sales and, most recently, outside sales and key account management. "Jaclyn…

The quartet made up of Rep. Alexandria Ocasio-Cortez, Rep. Ayanna Pressley, Rep. Ilhan Omar and Rep. Rashida Tlaib started fundraising as a unit via T-shirt sales. The partnership plays on their nickname of "The Squad"...

After a brief summer hiatus, the PM Podcast returns with Tricia Lyster, marketing manager for alphabroder. The gang talked about digital marketing and creative, including alphabroder's new resources for distributors and the industry's shift toward more retail-style marketing and creative. Plus, Sean and Brendan discuss PromoMBA, the 2019 Top Distributors List, naming your kids after video game companies and more!...

The Houston Astros have fashioned more than a few photo-worthy occasions lately, including their Game 7 road win to capture the 2017 World Series. However, the American League club’s Double-A affiliate, the Corpus Christi Hooks, decided against immortalizing the action at their Whataburger Field on June 20, as the team gave away promotional phone cases…