Marketing and Sales

HUB Promotional Group, Braintree, Mass., announced the addition of Gerard Schifano as Northeast territory manager. The promotional products industry veteran joined HUB Promotional Group’s HUB Pen Company as a multi-line factory representative in 2015, representing the company in New Jersey, Southern New York and New York City. Gerard had…

LinkedIn bills itself as “the world’s largest professional network with more than 562 million users in more than 200 countries and territories worldwide,” and as such, it’s a good place to find people and build business relationships...

Brian Fitch, owner of My Corporate Expressions, has affiliated with Proforma, the $500 million leading network of promotional products and printing distributors, to access its technology platforms and expansive product offerings, services and support. “My decision to join Proforma was driven by their technology and business support,” said Fitch. “I researched all of the other…

Branded footwear is having a moment. Everywhere you look, big names are collaborating with shoe brands, bringing the promo and retail worlds together. We talked to noted sneakerhead Bill Feldberg, of promo company Something Inked, who gave us the details on the footwear phenomenon. Bill told us about Nike's 420 releases, Vans' licensing brilliance, Crocs' unlikely ascent to "cool," promo sales opportunities with footwear brands and much more...

Now that the first quarter of 2019 is over, there’s one company (in particular) that has a few of us as confused and contemplative as the iconic business baboon. Hint: This retail giant is no longer No. 1 in customer satisfaction. Let’s see if you can guess which industry giant we’re talking about with these…

Facebook is a great tool 
to connect with friends and family you haven’t seen in a while (or to remind you about upcoming birthdays). But, if you’re not using it for your business, you might be missing out on a great opportunity...


Twitter is one of the top social media platforms based on active 
users. While not all 326 million of them are going to be relevant 
to your business, the numbers put into context the kind of 
reach and impact Twitter can have for businesses...

I'm not suggesting you need to learn a foreign language. What I am referring to is learning your client's vocabulary tendencies and professional lingo to better understand their mindset, along with their industry pitfalls and challenges as promo buyers. Doing so will open the door to more opportunity. Let’s be real: Sales is predominately a…

We previously covered Instagram with an in-depth look at how 
the ever-popular social media channel allows brands to promote their business and stay in front of audiences. Here are a couple more tips for getting the most out of the mega-popular platform...

To what lengths do you go to protect your valuables? Lock your home? Lock your car? Security system and cameras on your home? Alarm system on your car? Many people I know do all the above and more. But they are leaving the door wide open for the biggest thief of all. Who is the…