Marketing and Sales

Let’s play a game where you’re a new distributor who has never sold a promotional product in your life. This is likely untrue if you’re reading this story, but stick with us for the sake of the thought exercise. You’re brand new to the industry, and you’re at a point where multiple trails begin in…

We don't want to get all "Only '90s kids will remember" on you, but younger people who grew up during a specific time will likely remember a computer game called "Backyard Baseball." For those who don't know, it was a game sports game for kids where you created a team of neighborhood kids, all with…

Most people aren't drinking enough water. A 2018 study found that 77 percent of Americans don't think they consumed enough water every day to meet their health needs. So, what can you do to appeal to these people to stay hydrated? Providing refillable water bottles and installing refill stations around major cities and parks is…

Bart Simpson, vice president of client development for Flywheel Brands, joined the show to talk podcasting for promo businesses, leadership, managing teams and a whole lot more. Plus, just in time for baseball season, Sean and Brendan discuss ballpark giveaways. Who decided all T-shirt promos should be size XL?!...

It seems like Soulja Boy has more in common with the likes of Ja Rule than entrepreneurs like Jay-Z, in that he's really good at making something look nice but not actually delivering the product.

Every year on April Fools' Day, my grandfather would call me and tell me there was a spot on my shirt or that my shoelaces were untied. He did this from about the age I was old enough to hold the phone until he died when I was in my early 20s. It was a…

No matter where you are in this business, how much you have accomplished or what level of success you have achieved, there is always a next level. Many of you reading this may have the mental scars and bruises to show for your hard work. For some, those scars and bruises may be piling up…

Starting April 16, the Starbucks Rewards program is allowing users to not only redeem points for extra espresso shots and bakery items, but also for some branded merch. Now that’s a reward system we can get behind!...

As the saying goes, less is more — and nowhere is this ideology more relevant than with email marketing.

You’ve established a rapport with a prospective client. The pitch meeting goes well. They’ve…