Marketing and Sales

The hype beast market for exclusive merchandise drops, made popular by the likes of Supreme, is growing. Social media is the primary way fans find out about these blink-and-you'll-miss-it drops, too. So, Instagram's (read: Facebook's) decision to let brands notify people of their incoming drops is a logical next step in the modern apparel and…

Having worked here for as long as we have, our eyes are a little sharper when it comes to spotting promotional products in our travels. Because of that, we figured it'd make sense to go with a team effort for this week's Fave Five! Read on as some of our staff talks up some of the coolest, funniest and most memorable products from this week...

We’re still trying to process the fact that our San Diego Power Meeting was the second to last one of the year. (Where has the time gone?) If you’ve been keeping up with our Instagram page then you’d know what we were up to for a week in mid September. If you weren't fortunate enough to attend, here are four highlights from one of our best Power Meetings yet...

Right now, the garment decoration industry is shifting. Though there is still a place for large-volume print runs, there is a new frontier in print-on-demand, and it’s happening now. It might be at an event or in a store, or you might not even know about it when you go on your mobile device to order a printed Levi’s T-shirt. Either way, it’s happening, and the change will be rapid...

commonsku, a promotional products business and sales software platform, hosted its third annual skucamp conference in Pittsburgh. More than 120 supplier and distributor entrepreneurs arrived from as far away as Australia to attend the third annual skucamp, a bootcamp-style conference designed to help entrepreneurs reboot and re-imagine their business. The conference sessions were kicked off…

When we think of the modifications that companies implement to excel, the temptation might be to concentrate only on changes they make to their personnel and product lines. However, a branding alteration can prove a big boost to business, and the new Yahoo logo is looking to do that for an entity that has fallen on hard times this decade...

Royal Apparel, Hauppauge, N.Y., is launching new B2B and B2C websites with an enterprise resource planning system. This has been in development for more than a year, fostering excitement for the debut. Key enhancements have been added to the user experience—increased speed of the site, improved images and ease of downloads, filtered navigation, feature selection…

Search Engine Optimization, or SEO, is nothing new. It’s a strategy businesses have actively employed for years to rank their web pages higher than their competitors in order to generate new leads and sales opportunities. These days, it’s a necessary component to any digital framework, promotional companies included. So, whether you’re ready to graduate to…

Everything you need to know about Qi Wireless Charging packed into a 30 minute webinar. Plus, receive an exclusive offer for joining!

Proforma, Cleveland, announced that Mike Lazzari, Multi-Million Dollar Club member and owner of Raleigh, North Carolina-based BrandCentric Solutions, has secured a three-year, $24 million contract with a multinational financial services company. After discovering that the client needed a print and…