Marketing and Sales

Anyone who has seen "The Mandalorian" on Disney+ is talking about Baby Yoda. It's this series' surefire merchandise vehicle. Disney hasn't released any Baby Yoda merch yet, so as not to spoil the character's reveal. But you can bet that, come 2020, it'll be everywhere...

Fully Promoted, West Palm Beach, Fla., has announced a relationship with Antera Software USA as its new business management software (BMS) partner. Fully Promoted stores going live with Antera are the first in the country to submit Promo Standards electronic purchase orders to alphabroder, SanMar, Hit, PCNA, S&S Activewear and other large suppliers. Antera—which uses…

We've been doing this long enough that promotional products are just part of our daily lives now. By that, we mean we're more attuned to noticing them in our daily travels. So, we like to think we know a good promo item when we see one! Check out these five promotional products and decorated apparel…

Micro-brands present a potentially huge sales opportunity for distributors, and FLEXcon's Jodi Sawyer joined the show to explain what they are, where to find them and how to get your foot in the door. Plus, Sean and Brendan recap PRINTING United and discuss PETA's eye-catching holiday sweater, Dunkin's hit holiday merch and more...

Midnite Snax, Bethpage, N.Y., announced that it has entered into a partnership agreement with Dylan’s Candy Bar (DCB) to exclusively promote and sell DCB-branded corporate gifts. As a globally recognized brand, Dylan’s Candy Bar is the launching pad for new candy innovations and one-of-a-kind, high-end treats. “We couldn’t be more excited,” said David Katz, partner…

Proforma, Cleveland, announced the launch of its new ProGlobal Network, which it says will be used to match Proforma owners with supplier partners outside the U.S. that have qualified to "facilitate global account opportunities and international company store programs." Proforma said in a press release that the program, which works to create a global fulfillment…

You don’t have to be a guru or a numbers person to capture and digest the data that will help focus your promo business efforts. Depending on the size of your company and the type of insights you want to acquire, there are a variety of options. Here are some questions data can help you answer and metrics to focus on...

Oh, hello! Welcome to another edition of the Fave Five, where the Promo Marketing staff talks up promotional products we've seen online or out in the world. This week we have T-shirts celebrating cats invading football fields, Taylor Swift's usual merchandise prowess and more...

Your guide to the promo industry's largest supplier companies

In our March issue, we looked at six thriving vertical markets, and we’re back with a look at five more. Thanks to four distributors and a supplier, we have the fortune of being able to divulge a few tips on how and what to sell in the retail, media/entertainment, nonprofit, beverage and legal marijuana markets...