Marketing and Sales
January 8, 2020 at 1:51 pm
Mastercard is still unveiling a multi-sensory branding campaign. In September it released a "brand flavor" in the form of promotional macarons, and this week at the CES show in Vegas it unveiled the next form of its branding: Mastercard's first musical single. The "sonic brand" will be incorporated into just about every media form related…
January 8, 2020 at 12:03 pm
We're back with the first edition of the Fave 5 for 2020! Being that we had such a long break, we sort of bent the rules here. A few of these items are not from this week, but let's just pretend they are! Our New Year's Resolution was not "stop lying for the sake of journalistic integrity" after all. Let's hit it...
January 7, 2020 at 1:42 pm
PopSockets have taken over the smartphone accessories world. They're such a simple but brilliant solution to the problem of dropping increasingly-expensive phones. They work for every smartphone on the market, and the company has even formed partnerships with the likes of Apple for official PopSocket-integrated cases. Another major trend in smartphone accessories is wireless charging.…
January 6, 2020 at 11:42 am
It’s curious to me that we are in the “branding business,” yet so many companies seem to have a brand that does not contribute to their success. Here’s a rule I learned many years ago: If you sell products, you will be asked to quote prices. If you sell solutions, you can name your price. Pick…
January 6, 2020 at 11:25 am
Leed's, Pittsburgh, announced a partnership with lifestyle audio brand Skullcandy. Leed's will offer a selection of the retail brand's bestselling headphones and true wireless earbuds. Based in Park City, Utah, and founded at the center of music and board sports, Skullcandy drives innovation in audio experiences from groundbreaking technology in its headphones to once-in-a-lifetime music…
January 3, 2020 at 2:10 pm
Ask the Accountant… Question: Do You Know Where Your Order History Is? Answer: I have been working with OrderMaster users recently, because this software system is no longer supported by the manufacturer and the software is crashing. Hundreds of distributors have been using OM for as long as 20 years. It is now failing because…
January 3, 2020 at 11:23 am
The need to grow organic sales in printing is important. So what your company is doing for lead generation?
January 3, 2020 at 11:01 am
Charles River Apparel and National Design LLC, doing business as Goldstar, have joined Reciprocity Road as preferred supplier partners. Reciprocity Road, formed in 2016, comprises eight distributors and represents more than $200 million in buying power, focused on transparency, giving back, collaboration and sharing. “Charles River Apparel is thrilled to be a part of this…
January 2, 2020 at 11:32 am
The Ampersand Group, a network of more than 60 entrepreneurial business owners, is inviting all independent distributors and vendor partners to join its new buying group, The Power of One Group. The Power of One Group will give independent distributors in the promotional products, printing services and office supplies industries the buying power they need…
December 23, 2019 at 10:17 am
HUB Promotional Group, Braintree, announced the promotion of Melissa Bettua to director of sales for Hub Promotional Group’s Hub Pen Company. Bettua came from a sales background in the hospitality industry before joining the Hub sales team in 2013. Within her first year with the company, she was promoted…
