Marketing and Sales
February 13, 2020 at 11:47 am
Bella+Canvas, Los Angeles, launched FAM 2.0, the second iteration of content for its online course, Fashion Apparel Masterclass (FAM). FAM 2.0 includes video lessons on three new relevant topics, along with interactions, downloadable resources and customer-ready selling tools. "The promotional industry is constantly changing," said Summer Barry, creative and marketing director for Bella+Canvas. "Which is…
February 12, 2020 at 2:11 pm
After the successful relaunch of Hub Pen as "Hub" in September 2019, the company's marketing services team went to work remaking Hub Promotional Group as HPG. "There was a lot of confusion in the market about the difference between Hub the pen company and Hub Promotional Group, the parent company," said Jason Lucash, senior vice…
February 12, 2020 at 11:54 am
Avocados From Mexico's Super Bowl ad brought to life a QVC-style home shopping network filled with weird and wonderful merchandise for your avocado. We talked to the good folks at Energy BBDO, the agency behind the campaign, for the behind-the-scenes scoop. Plus, are these really the top 30 most recognizable logos?...
February 11, 2020 at 2:39 pm
In the first month of 2020, AIA, Appleton, Wis., welcomed Imprints by Joyce and MDM Pro to its community of nearly 300 distributors and more than 3,000 supplier partners. These new owners will benefit from AIA's suite of business services, including technology, marketing, purchasing, financing and sales support...
February 11, 2020 at 12:40 pm
Not even a high-touch and highly creative industry like promotional products is immune to the “Amazon Effect.” That may have many distributors rushing towards an e-commerce model to meet buyer expectations—but before you completely throw out the traditional relationship-based model, let’s discuss...
February 7, 2020 at 8:57 am
Orbus Exhibit & Display Group, Woodridge, Ill., announced that it donated more than $14,600 to various charitable institutions in 2019. The Orbus Social and Cultural Committee organizes fundraising and team-building events throughout the year to ensure...
February 5, 2020 at 3:02 pm
John Cudahy, outside sales representative for Cedar Rapids, Iowa-based Raining Rose, has earned the certification of Master Advertising Specialist (MAS) administered by Promotional Products Association International (PPAI). He is the third individual on the Raining Rose team to achieve this honor. The MAS certification requires the completion of and…
February 5, 2020 at 1:16 pm
Every publication is writing about the Super Bowl this week, ourselves included. So, we want to break the mold wherever we can and flex our journalistic muscles. We're going to avoid the obvious! Enjoy this week's edition of our five favorite promotional products, including nothing from the Super Bowl. Maybe!...
February 5, 2020 at 11:20 am
alphabroder, Trevose, Pa., announced yesterday that it has acquired Golden State Activewear. The Golden State team will largely remain in place. Scott and Laurie Prestine will take on key roles within alphabroder. Stu Smith, Amy Carroll, Lee-Ann Stanley and Chris Beard will also be joining the alphabroder family...
February 4, 2020 at 9:41 am
Proforma, Cleveland, has again set a new record for adding members to its exclusive Million and Multi-Million Dollar Clubs in 2019. The $500 million technology and business success leader will be presenting jackets to 27 new club members who achieved or exceeded $1 million in sales for the first time in 2019. The celebration will…
