Marketing and Sales
February 3, 2020 at 2:10 pm
For the new year, I have decided to ask some of the most respected industry leaders to share their thoughts on success. Thank you to Norm Hullinger, the CEO of alphabroder, for sharing his valuable advice. First question: In your years of experience in our industry, what do you think the most financially successful people…
February 3, 2020 at 2:08 pm
We know that distributors have thousands of promotional products to sell. However, by asking the question, “May I add a case of custom mints to your order today?” distributors have significantly increased their income with just those 12 words. Mints are the perfect add-on for any type of business, and help drive sustainable repeat business…
February 3, 2020 at 1:24 pm
AIA Corporation, Appleton, Wis., announced that industry veterans Julie Ross and Michael Singer have joined the company as business development managers. Ross and Singer will expand AIA’s business development team, which is accountable for attracting and recruiting new distributors to the AIA owner community. They also will partner with AIA’s owner success team to support…
January 31, 2020 at 9:45 am
For years, email marketers have debated over what’s the just-right frequency for sending emails…
January 29, 2020 at 11:48 am
Proforma founder Greg Muzzillo joins the podcast to talk Steve Wozniak's promotional products collection, big tech investments (and why tech matters so much for industry businesses) and much more. Sean gives a first-hand report on Disney's Star Wars Galaxy's Edge merchandise, while Sean and Brendan debate the merits of $11 promotional sporks...
January 29, 2020 at 10:02 am
Many companies vow to treat all customers equally, but could improving the way you deal with top customers improve customer retention?
January 28, 2020 at 1:38 pm
Proforma Albrecht & Co., Milford, Ohio, has set a new sales record at $6 million for the month of December 2019. Through ever improving business development programs to help its sales reps increase sales with existing customers and…
January 28, 2020
How to find success using promotional products in brilliant and creative ways
January 27, 2020 at 11:50 am
Molly Ginish Nazzarro, president of Imagery Impressions, Scottsdale, Ariz., remembers one such job, which involved a whole lot of T-shirts and coordination with a department store, a famous magazine, a major automotive brand and more. To say it was a lot would be an understatement...
January 27, 2020 at 10:24 am
Everybody get up, it's time to buy stuff. "Space Jam 2," the long-awaited sequel to one of the biggest nostalgia vehicles of the modern era, is right around the corner. And, thanks to Nike, both the Tune Squad and the MonStars are getting some serious uniform upgrades...
