Is Your Brand Supporting Your Success?

It’s curious to me that we are in the “branding business,” yet so many companies seem to have a brand that does not contribute to their success.

Here’s a rule I learned many years ago:

1. If you sell products, you will be asked to quote prices.
2. If you sell solutions, you can name your price.

Pick one from the above. I think I know which one you would pick.

It’s 2020. It’s a new decade. Maybe it’s time for you to review your brand and make sure you are positioned for maximum success.

Here’s my simple advice:

1. If your brand names a product (i.e. promotional products, printing, shirts, etc.), it’s time to upgrade your brand and position in your market.
2. It’s best if your brand includes words like “solutions,” “success,” “results,” etc.

Welcome to a new decade. It’s a new opportunity for you to re-invent your future and drive new success.