Apparel

Nike, Under Armour Could Battle for NBA Contract as Adidas Bows Out
March 18, 2015

Adidas is out as the official uniform supplier of the National Basketball Association in 2017. After slipping from second to third in the U.S. athletic apparel arms race last year, Adidas is taking a long hard look at where it's putting marketing dollars. When the contract expires at the end of the 2016-2017 season, someone else, likely Nike or Under Armour, will take over the job of dressing players for games.

That doesn't mean Adidas won't have a presence with NBA players, though, through deals with star players that can often be even more lucrative than league deals.

These 3-D-printed Clothes Are Pretty Amazing
March 18, 2015

Dutch designer Pauline van Dongen argues fashion is in desperate need of a revolution. In her eyes, the industry is so concerned with producing stock that no one is making enough time for rethinking the textile production process. That's why van Dongen has turned to emerging technologies for her clothing's bold designs and atypical manufacturing methods.

Van Dongen recently turned to 3-D printing to see if it could lead to clothing that's more body-focused and responsive to how a person moves. She detailed her experimentation in 3-D-printed fashion at South by Southwest this year...

SanMar Adds Bulwark Flame-resistant Apparel to Product Line
March 11, 2015

SanMar recently announced the addition of Bulwark, the world's largest manufacturer of flame-resistant apparel, to its product offering. SanMar now offers 12 Bulwark products, including shirts, coveralls, jackets and pants.

Abercrombie Prepares for Supreme Court Battle Over Muslim Headscarf Policy
March 11, 2015

It's been a rough few months for retailer Abercrombie & Fitch, with the retirement of its colorful and sometimes controversial CEO Mike Jeffries in December and its struggling sales.

The Ohio-based clothing chain will face another challenge on Wednesday when it will appear before the Supreme Court of the United States to defend its decision in 2008 to not hire Samantha Elauf, a Muslim woman, to work at a Tulsa, Oklahoma Abercrombie Kids store as a sales associate—or a "model," as Abercrombie calls the position internally. The reason they didn't hire her? The hijab she wore...

The 3 Types of Customers Athletic Wear Companies Are Going After
March 11, 2015

The athletic apparel industry is soaring. Longtime industry leaders Nike and Adidas are competing with relative newcomers Under Armour and Lululemon for consumers' dollars. The companies have identified which customers are the most lucrative—and are going after them.

Teens
Teens are increasingly buying gear from Nike and Lululemon over denim classics from brands like Abercrombie, according to a recent Piper Jaffray survey on teen spending.

Activewear now comprises 28 percent of teens' apparel purchases, up from 6 percent in 2008. Nike, Lululemon, Under Armour and Adidas are the most popular brands for athletic apparel.

Lululemon is expanding a sister brand called Ivivva...

Back From the Dead? 'Signs of Life' in Denim
March 11, 2015

Only a few short months ago, denim was on life support. So is it possible that the once ubiquitous category, which saw its sales tumble as consumers traded in their jeans for yoga pants, is finally positioned for a comeback?

Though the activewear trend is still firing on all cylinders, there have been some recent green shoots in the blue jean market. Just last week, Gap CEO Art Peck told investors that the company is "seeing a little bit of life" in denim.

His comments followed optimistic remarks from Levi's CEO Chip Bergh on its earnings call last month...

Should Old Navy Advertise 'Boyfriend' Jeans to Kids?
March 4, 2015

Old Navy, the clothing chain known for its moderately priced clothes and wide range of styles and sizes, is making headlines for advertising its "boyfriend" and "super skinny" styles of jeans to kids.

The chain, which is owned by Gap Inc., has a photo of a young girl in jeans on its homepage next to a label describing the jeans as, "The Boyfriend Skinny Jean."

Other pages on the website show "Skinny," "Super Skinny" and "Boyfriend Skinny" jeans advertised for "Girls," and a picture of a toddler modeling "The Boyfriend Jean" on the "Toddler Girls" page.

This Self-cleaning Shirt Is the Only White Tee You'll Ever Need
March 4, 2015

The plain white T-shirt is, without a doubt, one of the most important items a man can own. This wardrobe staple can be worn as a layering piece or simply by itself for a clean, effortless look-providing an endless amount of versatility and practicality. However, there is one downside to rocking this item, and that is the battle to keep it looking clean.

Between ink stains, coffee spills and messy eating, this task can be a difficult one. But thanks to the minds behind Threadsmiths Clothing, keeping your white tee pristine has become a whole lot easier.