Thirsty for Sales
With constant improvements to drinkware technology, suppliers are 
coming up with new and creative ways to market sports bottles and cups
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INSIDE THE CRYSTAL BALL
While it's impossible to predict the future, there are certain factors that will impact the drinkware market, particularly in manufacturing. "The bulk of drinkware supplied to the industry is made in Asia. [That being said,] access to labor, particularly in China, is becoming a bigger and bigger issue," Martin explained. "[Labor issues], coupled with currency movement, are leading to higher costs. We are particularly witnessing rising costs in the more commodity-oriented items."
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- Companies:
- Huffermen
- Numo A Kolder Company
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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