Thirsty for Sales
With constant improvements to drinkware technology, suppliers are 
coming up with new and creative ways to market sports bottles and cups
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It's a competitive market and the race to the latest craze is always on, with more industry suppliers jumping into the race ever day. Whether you are looking to filter your water directly from your sports bottle or want to infuse it with strawberry and lemon spa-style, there's a supplier willing and able to make that bottle a reality. "I believe we're seeing a real trend toward design driven by utility," Martin noted. "The suppliers that are driving the market are bringing their own unique ideas to the industry rather than relying on their own [manufacturers]."
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- Companies:
- Huffermen
- Numo A Kolder Company
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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