Thirsty for Sales
With constant improvements to drinkware technology, suppliers are 
coming up with new and creative ways to market sports bottles and cups
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HIGH TECH & HIGH FASHION
However easy fill, sip and go seems, technology is always changing for bottles and cups. The needs of a sponsored cycling team will be different than a third grade class or a financial institution. To meet the needs of users, there's always a fresh new feature being added to the market place. "Suppliers are constantly seeking the next water bottle," said Jim Martin, vice president of Numo, Kaufman, Texas. "First, there was the polycarbonate bottle, then aluminum, and then stainless. Recently, we've seen the collapsible water bottle and the filtered bottle," he explained.
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- Companies:
- Huffermen
- Numo A Kolder Company
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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