Thirsty for Sales
WHY, OH WHY?
Melissa Hoffman, sales manager for Huffermen Inc., Phoenix, explained the ubiquity of sports bottles and cups in today's market. "Drinkware is a profitable product in so many areas," she said. "I remember a time when water bottles were almost non-existent in the retail market. Now they are everywhere. Water bottles, travel mugs, stadium cups and coffee mugs are sold as promotions products." She noted gift shops, department stores, airports, sports arenas and pro shops as some of the top retail outlets for the drinkware market. "Drinkware is a product that people will use almost every day," Hoffman said. "If you have an end-user who wants to keep their message in the public eye, drinkware is the perfect choice."