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ATHLETIC APPAREL
Florence Wong, marketing associate for Tonix, Fremont, Calif., noted the popularity of matching female and male athletic apparel, specifically in the area of sports uniforms. She explained that schools and corporations favor this kind of matching because of the sense of aesthetic harmony and overall unity it creates. "This crafts a look that is cohesive, consistent and unified that customers really respond to," she said. To keep up with the demand of matching women's styles, Wong stated that Tonix is introducing more ladies' companion pieces to match their male counterparts.
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Michael Cornnell
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