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To work with the popularity of the distressed look, consider lettering appliqués. "Lettering appliqués add dimension and interest to a logo design," explained Cocco. "Natural fabrics like cotton rib or twill will curl and distress when applied with a running stitch tack down."
As for patterns, popular designs like camouflage and plaid may be worth working into your apparel as well. "You can take advantage of an existing print, and then have the team, corporate, school or event message printed over the pattern," said Crow. She suggested that this not only creates a nice look, but is also a good way to make the item appear more expensive than it actually is.
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Michael Cornnell
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