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To help follow the threads of what is and isn't popular, Promo Marketing spoke with several supplier experts in the apparel field, their answers broken down in the following categories.
COLOR
Color is trending in a couple different directions for 2011. Margaret Crow, marketing director for S&S Activewear, Bolingbrook, Ill., pointed out that certain military-inspired neutral hues, like olive green, sand and camel, are growing in popularity. She also noted a few other trending colors that are useful as complements to the neutrals. "Other colors that are big right now, and will be through 2011, are complements to the overall military neutrals: bold touches of red and bold jewel tones such as purple and teal."
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Michael Cornnell
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