Fashion Sense
What’s new with trendy tees and tanks
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“It is interesting to ask the opposite question: How does having a crappy promo tee or tank diminish the brand association?” Scult added. “Is there brand awareness if it doesn’t get worn? Isn’t the point to have it worn, beloved, presented in such a way that the brand is fresh, relevant, current and beloved? A celebration of a brand with honor, worn as a badge of honor? That’s our approach.”
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- Companies:
- Bodek And Rhodes
- S&S Activewear
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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