Fashion Sense
What’s new with trendy tees and tanks
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With so many different style trends, complex sizing demands and new cuts, selling beyond the standard tee can be intimidating for the uninitiated. Crow recommended sharing samples with your clients. “People love options. They don’t know what is available in this market—it’s up to you to show them,” she said. “When you have an arsenal of printed samples on display or in your case, you will spark your client’s imagination. That makes it all more fun and creative, ultimately increasing sales and brand awareness.”
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- Companies:
- Bodek And Rhodes
- S&S Activewear
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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