Fashion Sense
What’s new with trendy tees and tanks
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Scavone echoed this sentiment. “We all want quality details and great-feeling fabrics with style options that are current,” she remarked. “The influx of a variety of silhouettes, necklines, textures and stitching are a direct influence from what is happening in retail.”
Brand Elevation
A stylish, great-fitting tee or tank is likely to be the go-to item in a user’s closet, which means your client’s marketing message will be seen on a regular basis. “The cost per impression becomes minuscule,” Crow said.
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- Companies:
- Bodek And Rhodes
- S&S Activewear
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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