Fashion Sense
What’s new with trendy tees and tanks
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Scult prefers a consultative approach. “We view every client project as a blank canvas, taking a consultancy approach to ensure it feels on-brand, from the colors, to the fits, to the graphics, whether we are manipulating existing graphics, or developing new custom ones,” he stated.
He offered one final tip. “To change the game, you must change the conversation—and the new conversation is: It’s only ‘branding’ if it’s ‘on brand,’” he concluded. “Focus on closet favorites, which elevates brands and cuts through the clutter.”
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- Companies:
- Bodek And Rhodes
- S&S Activewear
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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