Fashion Sense
All it takes is a little bit of imagination. Pairing a fitted club cotton tank with a pair of dress slacks is a great example. In doing so, users get a mix of the “smart casual” and high-end feel that Scult described above. “It works when one might perceive it wouldn’t,” Scult said.
The Retail Effect
Whether it’s the runway or Beyoncé’s video, fashion inspiration can be found in multiple places. Your best bet, however, might be to check out the racks at Macy’s and other retailers. “The line between the promotional apparel industry and retail continues to blur,” Crow said. “Promotional apparel customers want T-shirts that they will wear in ‘real life.’ Consumers have gotten used to the super-soft T-shirts at retail, and they want the T-shirts that they wear for corporate events or that they buy as souvenirs to be soft and flattering, too.”
- Companies:
- Bodek And Rhodes
- S&S Activewear