Tips of the Trade: ‘Tis the Season to Work the Room Quickly
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“Working an Event in 60 Minutes or Less”
By Bruce Allen
I attend more than 150 business events every year. That’s a lot of crackers, cucumbers, cheese, cheap wine and name-badge spotting. Phew! It takes its toll and I’m not always capable of handling a full, two-four hour production from start to finish. During heavy event seasons, I’ve also had to cover two or more events in one evening. And, sometimes work or life commitments dictate how quickly I need to leave. Whatever the reason, I’ve learned a few things about maximizing an event without attending for the duration.
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