It’s About Time
When it comes to embellishing brand-name items, care must be taken to preserve the retail appeal of the piece. "Both men's and ladies' watch dials are customizable. The reality is, however, that many companies choose to engrave the caseback with a logo, rather than imprinting the dial," explained Pullara. Costelli agreed, adding, "In many cases on our higher-priced watches, we noticed that our customers prefer an engraving on the back as to not disturb the beauty and design of the watch." As luxury watches such as these are often given for personal and individual achievements, an engraving on the back allows the watch to be seen by everyone while reminding the recipient who provided it.
- Companies:
- Bulova
- Castle Merchandising
- Howard Miller
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.