It’s About Time
WATCH THAT MAN (AND WOMAN)
"When you think about it, you will realize that a watch is one of the few items of jewelry to be worn by most men," said Bill Peak, national sales manager for Lakewood, New Jersey-based Belair Time Corporation. "Traditional status symbols, among men in particular, include exotic automobiles, expensive shoes and fine timepieces." Consequently, men tend to be very particular about their watches, wearing those that have prestigious or sentimental value. According to both Peak and Costelli, popular features of men's styles include oversized faces (those 44 mm in diameter and larger) and stainless-steel cases.
- Companies:
- Bulova
- Castle Merchandising
- Howard Miller
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.