It’s About Time
YOUR TIME TO SHINE
Jennrich pointed out that timepieces are in a unique position among ad specialties because they present "the opportunity to be very competitive with the brand name and offering a branded or logoed product." Many of the most popular retail watch brands are available in our industry, allowing an end-buyer to associate their company with an established label and, consequently, that label's image. "Branded items have a retail image, higher perceived value, and more fashionable and trendy designs, which makes them more desirable," explained Costelli. "A recipient can feel proud in both wearing and showing off their watch knowing there's a reputable brand name behind it."
- Companies:
- Bulova
- Castle Merchandising
- Howard Miller
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.