It’s About Time
Tips for selling clocks and watches that stand the test of time
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That's the bottom line: there's a lot of money in time. And it's not just the price of the timepieces that makes them lucrative—these are sales that renew themselves like clockwork. "Watches and clocks have an individual higher margin than most products and usually are sold in programs that redeem annually," said Pullara. As recognition pieces, customers will be placing orders annually for everything from end-of-year awards, years-of-service pieces and traditional retirement gifts.
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- Companies:
- Bulova
- Castle Merchandising
- Howard Miller
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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