It’s About Time
Due to their popularity as gifts and awards, it is unsurprising that the fourth quarter is the busiest time of year, but that doesn't mean you should wait until the end of the year to approach your clients. "Here is the really, really, really big secret in the marketplace when it comes to selling watches and clocks: don't wait for your client to ask for one," said Pullara. End-buyers already think of these as awards to give out each December, and it's your job to show them that it's always the right time for clocks and watches. Sales contests, loyalty programs and business retreats happen all year long, and there's not a minute in the day when companies shouldn't be reinforcing their brands. "Be proactive and present watches at every opportunity," she said.
- Companies:
- Bulova
- Castle Merchandising
- Howard Miller
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.