Do You Have ID?
The top 10 tips 
to selling badges 
and lanyards—straight from the pros
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10. Help Clients Understand the Meaning of "You Get What You Pay For"
SL: Most people tend to think cheap, but they find out cheap is expensive. Basically if you buy cheap, you will be buying often, which will cost more in the end.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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