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The top 10 tips โจto selling badges โจand lanyardsโstraight from the pros
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2. Know Who Is Buying
Megan Ludlow: The health care industry, government agencies and schools are all very popular markets. Schools did see a bit of an increase over the years with security getting tighter.
3. Consider Cost
Shane Lemay: Because of cost, vinyl holders with paper inserts seem to be the most common badge option. However, lanyards are still custom printed more often than not and mostly with a simple one-color silkscreen.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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