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The top 10 tips โจto selling badges โจand lanyardsโstraight from the pros
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7. Keep It Fun
EJ: We have noticed that full-color badges and tags are best-sellers. The combination of a fun-looking badge and a cool lanyard are more accepted by younger workers in the marketplace.
ML: UV technology is big right now. We have been printing lanyards with inks that change color in sunlight. They have been very popular this summer for concerts and golf tournaments.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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